Do you struggle to find fresh, persuasive ways to connect with your target audience?

How does your business answer these questions?

In many different ways your customers are constantly asking you:

    * Do you know who I am? 
    * Do you know my problems? 
    * Can you solve my problems? 
    * How are you different? 
    * Why should I buy from you?


If you can’t connect with your customer—if they don’t understand who you are and how you can help them—you aren’t going to get their business!


Compelling marketing materials answer all these questions!


Here’s what great materials say about you:

























Those are the kinds of materials you need!


These materials become part of your sales force, an extension of your engineering and customer service departments.  They stay with your customer 24/7, motivating, persuading, selling.


Quality marketing materials are a great value for your company or organization.  They pay for themselves in greater company visibility, improved product and service awareness, and increased sales!   


We are Richard and Jennifer Jarman.  We are freelance business writers.  Our clients are businesses who have a need.  A need to get a message out to their target audience in a compelling, personalized way.  A way that motivates their audience to take action.


What’s the key?  Why do these materials work?


The key to effective marketing materials?  Show how your product, your service, will make life better for your customers.  You can’t just present the facts to your customer.  You must show what those facts mean to the people you’re trying to reach. 


It isn't enough just to have the best products or services.  To win your targets' business, they need to know how your products or
services will solve their problems.  Show them that you understand their most pressing needs.  Then show them that your product provides the best solution for those needs.  Become a problem-solver for your audience, and you will get their business.


That’s where we can help!


We have experience in manufacturing and education, in technical customer support and non-profit management.  What does that mean to you?  We know how to make complex ideas understandable to your audience. 

Thanks for visiting our website.

Feel free to take a look around.  Stay as long as you want!  On this site, you'll find information about:

    * the kind of customers we serve
    * who we are
    * how we work
    * the kind of results you can expect from us


What comes next?

Feel free to look around our site.  You can find out more about who we are and how we work.  You can look at examples of work we've done for other customers.

Visit our Articles page to read helpful articles we've written on customer service, marketing, and other business topics.

Or, contact us directly by going to our Contact page!

·	You have the answers your audience is looking for.  You deliver a high-quality product or service that speaks to your customer’s needs.  If you can show your customers that you are the solution to their problems, you’ll gain their business.
·	You are uniquely qualified to deliver the product or service your customer needs.  What makes you different can deliver increased sales for you.
·	You not only have the right products; you connect with your customers.  You know what’s important to them, and it’s important to you, too.

·	You know your audience.  Not just facts about them, but who they are.  What makes them tick.  Their strengths.  Their weaknesses.  If you show that you understand your clients/customers, you’ll gain their trust.